Hetfield’s “Slow Burn” wins 2010 West Coast Custom of the Year

James Hetfield’s elegant “Slow Burn” 1936 Auburn boat tail speedster was crowned Goodguys 2010 West Coast Custom of the Year today at the 28th All American Get-Together in Pleasanton. It was a landmark victory for Metallica’s front man who has a passion for custom automobiles. His 1937 Ford was a top five finalist at last year’s event.

Designed by Hetfield and Rick Dore with paint and body artistry by Darryl Hollenbeck of Vintage Color Studio, “Slow Burn” edged out of top class field of customs including Scott Bonowski’s ’50 Merc from Signal Hill, Richard Zocchi’s ’68 Dodge Polara from Walnut Creek, Lionel Duran’s ’60 Buick from Salinas and Dore’s other entry – a candy blue 1950 Cadillac.

With a unique blend of concourse style elegance and traditional custom flare, Hetfield’s Auburn had the crowd cheering. This marked the first time the car had been shown outdoors. The candy Rootbeer House of Kolor looked amazing in the bright sun as did all the brass, nickel plated brightwork courtesy of Sherm’s plating. The one off Colorado Custom Wheels were designed by Hetfield himself. The tandem of Definitive Audio and Bob Divine handled the roadster’s leather upholstery to masterful specs. Keith Dean designed the Carson Top.

In winning the West Coast Custom of the Year award, Hetfield will be presented with a custom toolbox from Snap On wrapped with a vinyl picture of the award winning car. He was also presented with a gorgeous billet aluminum plate designed and machined by Goodguys and Pleasanton Tool.

The car will be featured in full color in the June Goodguys Gazette.


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